Last Updated: May 19, 2026
Welcome to SureGut ("we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share your information when you use the SureGut mobile application (the "App").
You can use SureGut with optional sign-in via Sign in with Apple or Sign in with Google. When you sign in, we receive a stable, anonymized identifier from Apple or Google and, where you choose to share it, your name and email address. We use these to:
Apple may provide a private relay email address instead of your real email if you choose to "Hide My Email". We never receive your underlying real email in that case.
SureGut requires access to your device's camera and photo library to scan dietary labels and barcodes. Images and barcodes are processed to extract nutritional information and ingredients. Camera frames are processed on-device or transmitted only for label analysis and are not retained beyond that purpose.
If you create a dietary profile (e.g., conditions, allergies, dietary goals), we store that information together with your account identifier so we can give you personalized scan results. Scan history (the barcodes you have looked up and the verdict we returned) is associated with your account so you can review it later.
If you use the free tier of the App, we display banner ads and offer rewarded video ads that grant additional daily scans. Ads are served by Google AdMob. To deliver ads, the AdMob SDK collects and processes:
For each rewarded video you complete, AdMob sends a signed server-side verification callback to our backend so we can credit you with one extra daily scan. That callback contains your in-app user identifier and a transaction ID; it does not contain any of your personal contact details.
Premium subscribers do not see ads, and no advertising identifiers are read from their devices for advertising purposes.
If you purchase a subscription, payments are processed securely by Apple (App Store) or Google (Play Store), and managed via RevenueCat. We do not process or store your credit card information directly. We receive only your subscription status, product identifier, and the in-app user identifier you signed in with.
We automatically collect minimal diagnostic information (crash reports, error logs, and basic usage metrics) so we can keep the App reliable. This data is aggregated and is not used to identify you personally.
We use the information we collect to:
We do not sell your personal information. We share limited information with the service providers below, each of whom is contractually required to handle it in line with applicable privacy laws:
| Provider | What is shared | Purpose |
|---|---|---|
| Apple, Google (in-app purchases) | Subscription transactions | Process payments |
| RevenueCat | User identifier, subscription status, product IDs | Cross-platform subscription management |
| Google AdMob | Advertising identifier, ad interactions, device metadata | Serve banner and rewarded video ads, fraud prevention |
| Apple, Google (sign-in) | Authentication tokens | Verify your identity when you sign in |
| Amazon Web Services (AWS) | Encrypted application data | Host our backend infrastructure (United States) |
| AI / nutrition data providers | Barcode or label content (no identifying user information) | Look up product details and analyze ingredients |
For more information about how Google uses data when you see ads, see Google's Privacy Policy. For RevenueCat's practices, see RevenueCat's Privacy Policy.
On iOS, the first time you use the App we ask whether you allow tracking via Apple's App Tracking Transparency framework. If you decline, AdMob will only serve non-personalized ads and will not use your IDFA for tracking. You can change your decision at any time in Settings → Privacy & Security → Tracking → SureGut.
If you live in the European Economic Area, the United Kingdom, Switzerland, or a US state with applicable consumer-privacy laws, AdMob's User Messaging Platform (UMP) will display a consent dialog the first time the App loads. You can choose whether to allow personalized ads, allow only non-personalized ads, or manage individual ad partners. You can change your choice at any time from the App's settings or by reinstalling the App.
You can remove all in-app advertising and unlock unlimited scans at any time by subscribing to SureGut Premium.
You can delete your SureGut account and all associated data at any time from inside the App at Profile → Settings → Delete Account. You can also request deletion by emailing support@suregut.com; we will process your request within 30 days. Deletion removes your account, dietary profile, scan history, and advertising-attribution records from our systems. Some information may be retained in backups or as required by law (for example, transaction records for tax compliance) for a limited period before being permanently erased.
For abuse prevention, we may briefly retain an anonymized daily usage counter (a one-way hash of your account identifier together with the number of scans used that day). This counter contains no personal contact information and automatically expires at the end of each day. It exists solely to stop the free daily-scan allowance from being reset by repeatedly deleting and recreating an account.
Depending on where you live, you may have the right to:
To exercise any of these rights, contact us at support@suregut.com.
SureGut is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can promptly delete it.
We use industry-standard measures to protect your information, including encryption in transit (HTTPS / TLS), encrypted secrets management for backend credentials, and least-privilege access controls on our cloud infrastructure. No internet service is fully secure, however, so we cannot guarantee absolute security.
We keep your information only for as long as necessary to provide the App and to comply with our legal obligations. Specifically:
Our backend infrastructure is hosted in the United States. If you use the App from outside the United States, your information will be transferred to and processed in the United States. By using the App you consent to this transfer. Where required, we rely on standard contractual clauses or equivalent safeguards for transfers from the European Economic Area and the United Kingdom.
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through the App or by other reasonable means. Your continued use of the App after a change becomes effective constitutes your acceptance of the updated policy.
If you have questions or comments about this notice, or wish to exercise any of your privacy rights, please email us at: support@suregut.com.